YIMING WANG
Email: yimingw.2003@gmail.com
Instagram: www.instagram.com/yiming_work
Linkedin: www.linkedin.com/in/yiming-wang-b316a72b6
I am a third-year design student at the School of Visual Arts (SVA), focusing on exploring the creative potential of branding and package design. During my internship at Peking University Press, I worked closely with clients to understand their needs. I used innovative design to address practical challenges, which refined my communication and problem-solving skills.
I am proficient in Adobe Creative Suite and Figma, with professional experience in user experience (UX) design and visual communication. Through this internship, I hope to deepen my knowledge in the design field further, enhance my skills, and clarify my career path, contributing meaningful creative solutions to the industry.
Graphic Design Works
+ Light: Rafaël Rozendaal
+ Type Game
+ Unseen Pain
+ Icon for Documan
+ After Time
+ SHHH
+ TOUCH DESIGNER
+ SUWEET
+ Leter “A”
+ NASA Poster
+ Hidden Pigments in Plants
+ Pink Film Festiva
Drawing Works
+ Digital Works
+ Pintings
Light: Rafaël Rozendaal
Branding |
Editorial Design
This project presents a visual identity and editorial system for MoMA’s Light: Rafaël Rozendaal exhibition. Inspired by Rozendaal’s digital aesthetics and immersive light installations, the design translates his dynamic, code-driven language into a structured print and spatial experience.
2025
Yiming
20/4/2025
Type Game
Motion Design | Interaction Design
Play Here: https://editor.p5js.org/ywang251/sketches/wz1b5pnNI
2025
Yiming
20/4/2025
Unseen Pain
Touch Designer | Interaction Design
An interactive generative system that translates menstrual pain into visual behavior. Viscosity, tension, and pressure are expressed through fluid, unstable structures. Guided by breathing and gesture, the system resists control and spreads across the screen.
2026
Yiming
01/5/2026
Icon for Documan
Branding | Icon design
2025
Yiming
10/10/2025
After Time
UI/UI | Motion | AI Tool
2025
Yiming
20/4/2025
SHHH
Branding | LOGO design
This branding project reimagines the pet hotel experience, focusing on creating a private and comfortable environment where pets can socialize and build friendships on their own terms. Emphasizing the philosophy that pets deserve their own space and autonomy, the brand fosters trust and independence while ensuring a seamless connection between pets and their human companions.
2024
Yiming
16/12/2024
TOUCH DESIGNER
Branding | LOGO design
This branding project reimagines the pet hotel experience, focusing on creating a private and comfortable environment where pets can socialize and build friendships on their own terms. Emphasizing the philosophy that pets deserve their own space and autonomy, the brand fosters trust and independence while ensuring a seamless connection between pets and their human companions.
2024
Yiming
16/12/2024
SUWEET
Branding | Packaging
This branding concept celebrates Chinese desserts by abstracting their shapes into geometric forms and reconstructing them into modern patterns. This system transforms traditional pastry designs into contemporary visuals, reflecting the harmony of heritage and innovation.
2024
Yiming11/28/2024
Leter “A”
Book desing
This project explores the letter "A" through various materials, integrating its triangular shape into the design and structure of a book. By merging typography with form, the project reimagines the letter "A" as both a visual element and a structural foundation, creating a harmonious blend of content and shape.
2024
Yiming
09/25/2024
Charm
Typography
This typeface draws inspiration from Chinese Taoist talismans, which are traditionally written in Seal Script, a classical form of Chinese calligraphy. In the smooth curves and defined block shapes of Seal Script, I observed a subtle connection to the structure of English letters and the shared qualities of symbols as carriers of meaning. Through this project, I aim to bridge the visual language of these two scripts, blending their essence with a contemporary, modern design aesthetic.
2024
Yiming
12/12/2024
NASA Poster
Poster design
The NASA Artemis II mission represents a bold leap forward in humanity’s journey back to the Moon, paving the way for future crewed Mars exploration.
2025
Yiming Hidden Pigments in Plants
Book design | Experimental Design
This is a book design about art collecting. The entire book showcases fifty different colors of fruit and vegetable pigments. The emphasis of the book design lies in the integration of structure and content.
2024
Yiming
03/27/2024
Pink Film Festival
Event Design | Poster Design
This film festival celebrates the theme of "pink," exploring its symbolic connection to the abstract qualities of humanity. From courage and elegance to passion and hubris, each film delves into the beauty and complexity of these shining virtues and flaws, offering a vibrant cinematic reflection of the human experience.
2023
Yiming
10/25/2023